The film adaptation of Colleen Hoover’s best-selling novel, It Ends with Us, stars Blake Lively as Lily Bloom. The narrative tracks Lily as she negotiates complicated relationships with her abusive spouse, Ryle, and her first love, Atlas, while exploring her path of pain, love, and self-discovery. Fans of the novel were eagerly awaiting the film because of its themes of human perseverance and domestic abuse. With her electrifying performances, Blake Lively was selected for the main part, lending the production a great deal of star power.
But when a number of Blake Lively’s movie-promoting interviews went viral and were viewed as tone deaf, outrage broke out. Some of her remarks about the subject, especially the part about domestic abuse, didn’t sit well with audiences during the press tour. The film’s delicate subjects were discussed in a light-hearted and almost detached manner, which critics perceived as condescending. Her joking comments in one interview about how much fun it was to work on such an emotional picture were seen as a sign that she didn’t realise how serious the problems the film addresses were. Also Blake Lively is called out by reporter Over ‘Uncomfortable’ interview. Reporter Kjersti Flaa uploaded footage from her 2016 sit-down with Blake to promote “Cafe Society” … and the journalist blasted their chat as her “most uncomfortable interview situation” ever.
Online platform, the outcry intensified as many viewers expressed dissatisfaction with her handling of the movie’s press. The outpouring of responses on social media underscored the significance of treating delicate subjects like domestic abuse with tact and compassion, especially when endorsing a movie that seeks to raise awareness of these problems. While Lively received high marks for her performance in the movie, the press dispute clouded the film’s advertising and prompted concerns about how prominent personalities handle sensitive subjects in interviews.