The Weekend shocked fans with the release of their new single, “Dancing in the Flames,” only days before the much awaited reveal of the iPhone 16 lineup. This song is the first single off his upcoming album Hurry Up Tomorrow, and the music video was made using only the new iPhone.
The video, which was shot by director of photography Erik Henrikkson and directed by Anton Tammi, highlights the iPhone 16 Pro’s potent capabilities. A behind-the-scenes video from Apple’s “It’s Glowtime” event showcased the cutting-edge filmmaking equipment that made it possible to record the video in Dolby Vision and shoot it in breathtaking 4K at 120 frames per second. Henrikkson’s technical know-how along with Tammi’s artistic direction produced an eye-catching video that pushes the limits of smartphone filmmaking.
Henrikkson conveyed his awe at the iPhone 16 Pro’s capacity to record intricate lighting conditions. The distinction between what constitutes a “professional camera” and what does not is beginning to blur with the use of the iPhone 16 Pro, according to Henrikkson. “This will be extremely beneficial to upcoming young filmmakers.”
“I was very impressed with how iPhone 16 was able to pick up the strong highlights and the deep blacks,” he continued, praising the phone’s performance in difficult situations. I was concerned about the iPhone’s ability to withstand the harsh filming conditions, where we had really powerful HDMI backlights shining on the rain. The outcomes amazed me.
Fans of mobile filmmakers and The Weeknd alike will see great significance in this partnership as a turning point in the history of music and technology. The visual appeal of “Dancing in the Flames” contributes to the increasing anticipation for Hurry Up Tomorrow, the upcoming third and last chapter in The Weeknd’s After Hours and Dawn FM trilogy.
Make sure to see the music video and behind-the-scenes movie, which highlight the iPhone 16 Pro’s technological advancement as well as The Weeknd’s creative development.
The Weekend’s most recent release, which promises to be a unique musical and visual experience, is another example of how music and technology are continuing to merge.